An income generation consultancy for the ‘not for profit’ sector
Background
CDF was set up by Wendy Henshall in 1995. Wendy, along with a group of like-minded professionals, set up CDF to become a centre of excellence and a one stop shop on behalf of not for profit organisations who did not have the financial wherewithal or the specialist knowledge to raise their own desperately needed income.
With over two decades of experience, Wendy has previously managed various campaigns and appeals for several high profile organisations such as:
o Guys and St. Thomas’s – Sponsor a Cot Appeal/Retrieval Campaign
o Birmingham Children’s Hospital – The Red Balloon Appeal
o North of England Cancer Research Campaign – Stemcell Appeal
CDF is a fully integrated income generation consultancy for non-profit making organisations. Working for organisations as diverse as Douglas Bader Foundation, Jaguar Landrover MAD Bus Appeal, West Coast Crash Wheelchair Rugby, Neuro Foundation, London Wheelchair Rugby Club, Transplant Sport UK, Children’s Heart Federation, Genesis Appeal – To build Europe’s First Breast Cancer Prevention Centre, Action for Sick Children, St Mary’s Special baby Care Unit, SHRF Meningitis Campaign, Cerebral Palsy Society and The Child and Family Trust.
CDF is 100% owned and run by its working Directors, which offers a unique involvement at all stages of your campaign, by very experienced professionals, with all the skills and expertise necessary to ensure optimum results.
On a day-to-day basis, your campaign will have its own dedicated Team.
We have the resource, skills and expertise to do everything in-house including:
o Database Management
o Strategic Planning of Campaigns
o Cause related marketing
o Campaign Literature
o Grant Application Forms
We have a flexible strategy for each campaign.
CDF’s Philosophy
· We place great emphasis on satisfying our client’s needs, fulfilling and often surpassing their fundraising targets.
· We strive at all times to be superb ambassadors on behalf of our clients.
· To raise substantial funds towards the campaign.
· To develop the most suitable initiatives for your circumstances.
· To increase the profile of the organisation.
· To create greater awareness and generate public goodwill towards the needs of the project.
· The relationships forged between us and the corporate sector spans many years – thanks to our well-targeted and professional approach.
· We sincerely believe that raising funds is about building trusting relationships between people.
Credentials and Relevant Experience
To date we have raised over 10 million pounds on behalf of our clients.
We have experience in income generation for:
o Research Programmes
o New Buildings
o Core Costs
o Salaries
o Welfare Funds
o Mini Buses
o Holidays for Terminally ill Children/Respite Care
o Computers in Schools
o Equipment – DNA Analysers, Incubators, Computerised Communication Aids, INR Machines, ABI Gene Sequencer, Automated Quantitative Cell Imaging Analysis Equipment, Taqman Real-Time Fluorescence Quantitative Gene Expression Analysis, Roller Viewer, Full Field Digital Mammography Machine.
o Telephone Support Lines
o Building Refurbishment
o Publications
Working in Partnership
Our aim at CDF is to release you from the hard work and pressures of raising funds for your project, which is very time-consuming and frustrating. Thus allowing you to devote all your time and energies to the project itself.
CDF will devise an effective and comprehensive campaign based on our proven track record of success and your particular needs.
Whilst we are not located in the environs of your office, we see ourselves as a vital integral part of your team. Essential to its ultimate success. We liaise closely with you to update you on progress, but more importantly, we ensure you approve all campaign literature etc, before its use, thus affording you maximum ‘ownership’ of the project – without the hard work!
At your disposal is our extensive database of benevolent companies and individuals and has been built up over the years through our network of relationships, based on honesty, integrity and professionalism.
We will select, train and monitor the specialist dedicated team on your behalf.
We will produce all the campaign literature for the project.
Initially we would need input from you to thoroughly brief the team about the project.
We would hold regular progress update meetings and provide ‘progress report
We would supply both personal and professional references.